From a $1,000 loan to 30 billion+ streams.

An independent music company built from one teenager’s belief that instrumental music could meet people exactly where they were.

Independent music,
built by instinct.

Fireheart Music is an independent record label and production company representing a focused collective of 20 composers and musicians. Together, they create instrumental music for relaxation, wellness and mindfulness through a carefully developed family of artist identities.

The catalog spans sleep, baby lullabies, spa and massage, study and focus, meditation, yoga, stress relief, binaural beats, EMDR-informed music and solfeggio frequencies. Founded by award-winning composer, pianist and recording artist Jeffrey Michael Deary, Fireheart has sold more than two million albums and downloads and generated over 30 billion streams worldwide.

Available across Spotify, Apple Music, Amazon Music, YouTube Music and other major platforms, Fireheart has grown from one teenager’s piano recordings into a global independent music company without losing the personal creative instinct that began it.

A musical instinct

Born and raised in Sterling Heights, Michigan, Jeffrey was drawn to his great-grandmother’s piano at age two. He taught himself to play by ear at six and began composing original music by eleven.

The first $1,000

At fifteen, Jeffrey borrowed $1,000 from his father to record his original piano compositions. Sales at his high school repaid the loan within two weeks and established the roots of Fireheart Music.

8,000 cassettes

By graduation, Jeffrey had sold 8,000 cassettes to classmates by marketing his instrumental piano recordings as “Studying Music.”

From Michigan to a national audience

After studying business and music technology, Jeffrey toured the country, performing piano at Borders and Barnes & Noble, in concerts and as a featured performer at many of the nation’s top art festivals.

A move into music for picture

Jeffrey relocated to Los Angeles and expanded his composition work across film, television, movie trailers, advertising, interactive experiences and video games.

Expanding the vision

Jeffrey founded Fireheart Entertainment, bringing his experience in composition, screenwriting and storytelling into independent film and television production.

A global independent catalog

Fireheart’s 20 composers and musicians create through a family of artist identities spanning more than 8,000 albums and compilations, two million sales and over 30 billion streams.

Music for picture

From wellness to the screen.

Jeffrey’s early fascination with film scores developed into a composition career spanning feature films, television, trailers, advertising, interactive media and games. His music has appeared in projects including London Has Fallen, The Admiral, The Girl on the Train, Jumanji: The Next Level, Magnum P.I., The White Lotus, Saturday Night Live, Call of Duty: Black Ops III and Call of Duty: Black Ops IV.

Additional placements include work for McDonald’s, Doritos, ASICS, The Masters, Pebble Beach Resorts, Google and Cirque du Soleil.

Visit Jeffrey’s composer website ↗
Fireheart Entertainment

The story continues on screen.

Founded in 2023, Fireheart Entertainment extends Jeffrey’s creative vision into independent film and television. The company brings together his experience as a composer, screenwriter, executive producer and lifelong storyteller, with equal attention to the visual and sonic dimensions of every project.

Its expanding portfolio includes executive-producer credits across feature films and the Emmy-nominated, Telly Award and Golden Mike Award-winning television programs Sustaining Us, Everybody with Angela Williamson and Arts in Focus for KLCS PBS.

Explore Fireheart Entertainment ↗